[NUJ.LFB] NUJ Rate for the Job:
Words, other / pr

Updated: 15 March 2017

These rates have been reported by members of the National Union of Journalists and others, and printed in the Freelance, newsletter of London Freelance Branch. They are sorted by publisher/publication, then by date (most recent first). TIP: Use the "Find in page" command under your browser's "Edit" menu to be sure of finding all occurrences of a publication/publisher. AND do note the year in which the rate was reported! See also the Freelance Fees Guide, which gives general recommendations. And read the disclaimer and the key to exactly what the entries mean.

^ Words, other / pr

Writing for Public Relations should attract much higher rates than reporting. There's the 'selling your soul' aspect... But, practically, there's the time it takes. PR clients love meetings. Lots of them. Long ones. Meetings are what they do. (Also try Words, other / other.)

* Tell us what you've been paid for Words, other / pr * Freelance Fees Guide
Publication/Programme - details & terms        Group Year ¤ Basic fee Extras
Hendon Times advertorial -- 'non-negotiable'! 1993 GBP 15 -
ITMS Review Analysis, writing "£200-400" 2012 GBP 400
A+M Records 300 words for record sleeve 1994 GBP 600 -
Artiste biography for press releases 2009 GBP 550
Artiste biography for press releases 2009 GBP 1000
Artiste biography for press releases (new artiste: Universal) _Vivendi 2009 GBP 300
Artiste biography for press releases (new artiste: for their management) 2009 GBP 350
Artiste biography for press releases (EMI) _EMI 2009 GBP 500
Brochure for business school copywriting - marketing; paid per day; 9 days no rights, Expenses incl in fee, not taxed at source. 2013 GBP 3000 GR
CAFOD charity - copy writing slide show script not taxed at source 2001 GBP 150
Clive Davis partnership writing 8-page A3 newsletter 2002 GBP 1000 X
Commercial website of indeterminate size 10 hrs work of an unspecified nature 2011 GBP 800
Commonwealth Secretariat annual report writing not taxed at source, some expenses paid 2001 GBP 175
Copywriting day 1998 GBP 250 - X
corporate product bulletin writing, expert knowledge required, some editing - under non-disclosure agreement all rights 2006 GBP 3000 O
EMI worldwide print-only syndication rights for star interview, already published and paid for in 2004 2007 GBP 5000
Hill and Knowlton PR 100-words press release 2009 GBP 250 O
IPC Advertorials (IPC Creative) advertorial writing out-of-house, double page spread _IPC 2006 GBP 250 GR
IPC Advertorials (IPC Creative) advertorial writing out-of-house, per page of 300-800 words approx. _IPC 2006 GBP 150 GR
Medical journal identifying newsworthy medical research paper, liaising with the authors, writing and distributing press release about the research, dealing with all media queries on the release, monitoring media coverage and sending report of coverage to authors and others expenses paid, not taxed at source _OUP 2013 GBP 595
Nexus-Choat PR entire education pack 2001 GBP 2500
Oxford University Said Business School PR web profiles of researchers 4 screen pages 2013 GBP 250
Phonogram records (press release) 1993 GBP 400 -
PR brochure writing and researching day paid gross 2013 GBP 400
Press Relations writing press release all rights 2001 GBP 550 O
Primary Care Trust annual report writing not taxed at source 2001 GBP 250
Primary Care Trust annual report writing not taxed at source 2001 GBP 175
Private Label International (PR) features 100-150 words 2016 GBP 300 O
Public relations copy news stories/features, used online, approx 350 words 2008 GBP 120
Science press releases research, writing, formatting (9 hrs per release) 2012 GBP 300
Shandwick PR "Corporate PR" 2008 GBP 250
wikipedia write/edit 800-word entry for client 2013 GBP 500
Writing press release for private company per hour 2013 GBP 30 GR

The above are the rates for Words, other / pr notified by members up to 15 March 2017.

Key to the rates, by column:
1 Publication/Programme, any details of work and licence
2 Owner at the time the rate was reported, where knownGroup
3 The year in which the rate was reportedYear
4 Currency: either GBP or EUR¤
5 Amount paid for basic licence - e.g. first use in print: Basic fee
6 Paid for extra licences - web use, database resale... (no data pre Jun 2000) ...Extras
7 "Going Rate" according to experienced NUJ members - do try to better it: ......GR
or Minimum rate set out in NUJ House Agreement (more will be made soon): ......HA
8 Underpaid, in the fallible opinion of the Freelance editor:GBP500X
or Just sometimes we're pleasantly surprised:EUR1500300O